This animated GIF and the next four Flash animations were created for 3M for third party clients. I have taken any noticeable branding off the pieces and replaced client assets with my own.
These are a small sample of content I contributed to help develop a new technology that gives real time, scientifically derived, cause-and-effect data to quantify the effectiveness of content on Point of Sale displays without use of any personal data.
This concept was developed to test the hypothesis that a point of purchase advertisement portraying burgers in a hearty and rugged manner would increase sales. There was a slight bump in sales for the first three days, and then it lost effectiveness.